FEMINISM

Feminism
-Feminists seek to challenge the unfair and unequal distribution of power and wealth patriarchal society.
-A patriarchal society is one based on male rules and domination
- Feminists are particularly interested in the contribution made by the media to society's dominant ideas about gender roles.


Gender Roles
- The mass media play a crucial role in teaching us how to behave and think in ways that our culture finds acceptable
-Sex is BIOLOGICAL, gender is CULTURAL




Traditional Gender Roles


Femininity                                              Masculinity
-Caring                                                   -Tough
-Nurturing                                              -Providing
-Emotional                                             -Rational
-Domestic                                               -Public
-Sensitive                                                -Active
-Passive                                                   -Rough
-Soft                                                        -Hard
-Gentle